We will help you find and leverage your competitive advantage.  What makes your brand, product or service both compelling and distinctive?

Your marketing challenges and opportunities are unique. So is our approach. To ensure a successful initiative, we:

  • Assign a partner to each client – a partner who manages the relationship and the work.
  • Develop a collaborative and custom approach  – we jointly clarify the objectives, then we design and execute.
  • Assemble a project team whose experience matches the initiative.
  • Tap your internal expertise (often the most productive and profitable ideas already reside within the organization).
  • Create and communicate a compelling story that clearly maps the path from insights to implementation.

Our industry experience includes:

  • Financial services
  • Marketing and communications
  • Higher education
  • Entertainment
  • Retail
  • Apparel
  • Technology
  • Telecommunications
  • Professional services
  • Healthcare
  • Medical device
  • Travel and hospitality
  • Consumer durables
  • Consumer packaged goods
  • Building and facilities management
  • Many others

In every industry we’ve touched, we’ve helped clients like you identify and capitalize on profitable opportunities.

Our most common initiatives include the capture of consumer insights and development of strategy regarding:

  • Pricing
  • Positioning and competitive advantage
  • Brand image
  • Customer acquisition, engagement and retention
  • Talent engagement, reinforcement and retention
  • New product or service ideation
  • Concept development
  • Segmentation
  • Communications and messaging
  • User experience optimization