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Our Approach

Strategic Resource Partners are experienced professionals who provide visionary, insightful and integrated marketing and consulting services to a respected network of international and domestic clients. Each partner has spent more than 20 years in marketing management and consulting professions. We understand your environment – we have worked in it.


Finding and Telling the Story

We assist our clients in finding, exploring and executing marketing opportunities via our balanced approach to understanding internal objectives and researching consumer preferences.  Finding the story in the data is easy (we think).  Telling the story in an interesting, compelling and understandable way is not so easy.  We happen to excel in the creative art of storytelling.  Without a compelling story, insights are just data, charts are simply illustrations, and research reports are intolerably dry.

We will provide you with superior insights and solutions in a format that inspires the confidence required to make bold moves. 

Meet the Frontline

In addition to our global partners, you'll likely work with Kevin, Julie and/or Allie on your next SRP initiative.

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Kevin Menk

Managing Partner

Kevin has a passion for market discovery and winning strategies.   The better he and SRP understand your organization and your consumers, the more effective they are in helping you find and capitalize on your next marketing opportunity.  Indicative of his commitment to innovative, yet sound, marketing research methods and analysis, Kevin served for nine years on the Board of the Insights Association, including a term as Chair.  He also chairs the global development committee.

His other passions include skiing, boating, music and theater.

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Julie Kramer

Project Manager

Julie's aim is to understand her clients and their targeted consumers inside and out. Julie has worked in the market research industry since 2011, gaining experience in Qualtrics, WordPress and other digital research tools. Together, the team at SRP along with our battery of technology assets and partners will help shape your next marketing solution through a collaborative and personal approach.

Julie's interests include baking and volunteering in the cat adoption room at the Animal Humane Society. She also enjoys group fitness classes, biking and tennis.


Allie Menk

Project Manager

Allie strives to create a professional and personable relationship with her clients and coworkers. She has specialized in visual design and social media research since 2013.  Her next ambition is to offer more assistance in the design, coordination and facilitation of qualitative research.  She is fluent in Spanish, a skill that is likely to be increasingly valuable as the Hispanic population increasingly shapes popular culture.

Allie's other passion is traveling to different parts of the world which allows her to pursue her love of photography.

Next Steps...

One of the best ways to discover our unique approach to intelligent marketing is to invite us to respond to a proposal for your next strategic planning and/or consumer insights initiative. 

Please contact us to discuss your next RFP.